You guys are doing the right things. Having a table at the big gun show is "marketing" to your core. Everyone that goes to the 1500 is probably already interested in firearms and probably already owns guns. In other words, they're already "shooters". Just stress "ease of entry" with existing guns and the FRIENDLY/HELPFUL ENVIRONMENT.
youre presuming a whole lot... that ive already addressed some of...
if were trying to get new sport shooters the ordinary way,,,we need to grow new shooters from the range to the sport,,,that takes time,,,and only a few make it... still,,,this way will work...
what you should also consider for the shooting sports is to market directly to the people who are hardcore competitors in other sports or activities like cave exploring or skydiving and would consider a new sport...
SASS has a lot of shooters who dont care much about guns beyond the old west stuff,,,and skeet has lots of shooters who dont own any other gun...
if its really a sporting event,,,market to athletes,,,and treat it as a sport first and shooting second,,,make it easy for them to find the info and gear...this means looking outside the gun world for new competitors,,,and it will mean shooting alongside guys who dont share your faith,,,clothes,,,diet,,,physical condition,,,trucks,,,or politics...
if you start adveritising in Mens Health,,,the wife will get to see it,,,and youll start to attract a new crowd...
be open to new sources,,,in the shooting sports,,,i often see people trying to attract clones more than they are new shooters,,,they want the sport to continue in the same way it has been,,,and they fail in trying to serve two masters... if the primary goal is new sport shooters,,,go after that goal with gusto... if the primary goal is to get a certain type of new shooter,,,well,,,your horizoons are narrower...
whatever you do,,,dont try to buffalo existing gun owners into the shooting sports,,,,as if theyre obligated to do so,,,this will only be mildly effective and will tick people off...