So what's accomplished by this? You run one of the better local gun stores out of business? I'm really not one of the anti-government types that populate this board that think any kind of government agency is the devil, but I don't understand why you think this is a good idea.
Elmore's, for the most part, has nothing but a good reputation, on this board and in the local gun community in general. They have, by far, the best selection of 1911's in the Indianapolis area, if not the state, and have consistently reasonable prices.
What's going to happen now, with your running off and reporting minor infractions, is the ATF is going to come down with the hammer and run another good business out of existence. Let the ATF do their jobs. Don't do it for them.
If they are doing thing like this then they are not one of the "better local gun shops". Would you consider it a "minor infraction" if a illegally purchased weapon was used against someone you care about? If they are not checking people then who knows who they are selling to.