He re-directs via twitter. A guy the other night pointed out that when a story breaks that says something unflattering about him, he almost immediately attacks them, personally (an more importantly without any proof), on twitter. The Boeing tweet...oh wait, now the Carrier tweet, are the most recent examples.
I'm not sure it's a grand scheme or just knee-jerk-happenstance that tends to work out in his favor. You and I tended to take him literally during the campaign. So does the media now. It's that he's wearing them out by keeping a new news cycle going before they have time to work the last one(s). And like Obama and the Clintons showed us, one way to make a problem "go away" is to bring new ones to light. That's what he's doing. Like I said, I'm not sure if its some stroke of genius or what but it's interesting to watch it work.