When the wife was here, she usually got the cheaper one and I couldn't tell a difference.
But from what I saw at the grocery, the store brand birds were all the huge 25+ lb birds.
The Butterballs included the smaller ones.
I thought about just buying the breast meat but that price per lb is probably ridiculous.
I've thought about doing that before, but I like dark meat better. I like them both, but dark is usually more moist and has better flavor IMO.
I always smoke ours but even for a relatively small bird (12-15 lbs.) it takes a good 6 hours. Not going to bother with that if it's only going to be DoggyMama and me.