Ted Cruz understands the difference between his personal opinions on certain things and what the role of the federal government ought to be on them. If you're a SJW (which I know you said you weren't IG), and you're wanting a candidate to promote that agenda through federal programs, laws, and policies, then Cruz will not be your guy. He's on record as stating gay marriage ought to be left to the states. He's not a legalize drugs guy but readily admits it ought to be left to the states to decide. Seems like I'd read where one of his biggest donors or somebody high in his campaign and/or an old friend (can't find the link right now) is gay. If you're of the opinion that (the almost charachatured now) cake baker ought to be be forced to bake a wedding cake for a homosexual marriage, that a person's religious beliefs ought to be left in the four walls of the church, and be subordinate to SJW cause de celebre, yeah, Cruz is not your guy.
If you believe people ought to be free to pursue their own happiness and the federal government ought to do what is allowed by the Constitution and nothing more, then Cruz is as close as we have supporting that in this election.
You're right (about my comment), I am not a SJW. And, I am not wanting a candidate to promote any agenda at all. I also don't think, for example, a baker should be forced to bake a cake for anyone; gay, straight, purple, etc. I pretty much agree with your last line. So, you may have just helped me make up my mind.