However the wholesale cost of ammo has gone through the roof.
I don't think anyone here is blaming you, the independent gun store owner. We know how retail works. I make a pretty strong case in post #85 why its not the manufacturers. I have become convinced it is the distributors who are gouging.
Write this down: ALL BUBBLES END BADLY.
This ammo bubble will crash and burn just like all the rest. Watch and see.