This is completely wrong. The late great Rush Limbaugh taught that the guy you are describing is a loser. He said, ”Real conservatism wins every time it's tried" One can put the names of Dole, McCain, and Romney with that definition. Conservatives NEVER win trying to appease the non-conservative voters, they win by espousing conservative principles and creating enthusiasm in their own ranks. That is the blueprint for Regan and Trump.It isn't how palatable our guy is to us. It is how the rest of the people voting see him.
And don’t tell me that there are not enough conservatives, 35% did not in the last presidential election as contentious as it was.