Pretty much.What is so special about the Ruger 10/22?
Maybe the fact that you can spend five times what you paid for the base rifle on customizing it. Maybe because you can customize it with your favorite stock, giving it a one of a kind look. Maybe because there are many different barrel styles and looks. Maybe because you can customize it to the point that you don't want to change it, so you buy another to customize it in another direction?
Or that regardless as to the caliber it shoots, it is just such a fun shooter that with a nice scope on the base model you can have a field day hitting steel targets at 100 yards!
It is highly reliable, but out the box, the trigger is crap.
In that price range is the Remington offerings, which I've found to be highly unreliable.