Recently been talking to alot of women about this. Most women I talk to who are not regular shooters like small frames, and small calibers. And being able to put your hand around the grip is a big concern.
My wife and daughter both have XDM 9s that they love to shoot. No problem with recoil and cheap to shoot. Or used to be. They also have small Kel Tecs in .32 and .380 for times when something smaller to carry is necessary. I think one issue for women is what are they wearing and where does the gun go? Purse? Ankle holster? Belt holster? This seems to be a big issue because of style. It was for my wife anyway. I just look at it as a good reason to buy more guns.