Meh, I don't see the big deal about Schoops. Definitely good, but not spectacular. Especially for the price.
I think their prices have about doubled in that past few years. I guess the price of everything has gone up. Seems like a burger used to be about $2.99 and fries were $1.49.
I sound like one of those old farts that say "I remember when a candy bar was a nickel..."