"Our side" has advocated calm, dispassionate discourse based solely on facts and logic. "Our side" similarly criticizes those who oppose us for the almost total emotional basis for their rhetoric.
We know emotional appeals are effective. Sometimes they are too effective.
Why not have arguments that are based on facts and logic, but deliver them with emotional appeal as well? It seems that as long as the foundation is sound, passionate expression is not necessarily a bad thing and can be a very powerful complement.
So the whole militia movement, Bundy Ranch, Sovereign Citizen movement, Oregon Wildlife Refuge, abortion clinic bombings, the Somali apartment bombing plot, the Las Vegas murder or two cops... just passed you by 'eh?