I used live worms and I think the fish just ate the worm right off the hook because every time I reeled it in the worm was gone.
Could you feel the bite? If not, you could have to much slack in your line. You want it tight so you can tell when you get a bite.
Also, not to be a smart ass but did you set the hook? If your new to fishing, you might not know this. Fish dont always hook themselves. You need pull your rod tip up sharply when you feel a bite. Thats going to stick the hook deeper into the lips and give you better odds at landing one.