Could be something to compete with the lower cost Savage and Ruger.
Bearing in mind the rumor that Remington was going to stop production of ammo, brass, and rifles in .17 Fireball, I predict a 700 clone with a tupperware stock and a crummy trigger chambered for the new .17 Hornady Hornet. Savage has catalogued a rifle for the .17 HH for a couple of months and Match Grade Machine has been chambering, and rechambering, Contender barrels for it since the ammo hit the market.
Two things will keep me away if that's what it is. It will say Remington somewhere on the gun and I am too deeply invested in the .17 Fireball to abandon it.