Levi's CEO doesn't know his demographic

[SMiller]

Levi's are sissy pants. Real men wear Wrangler Cowboy Cut jeans.

FIFY

 

[1donos]

Won't be buying those

 

[oldpink]

I wear Wranglers...period.
At least they don't stick their thumb in the eye of gun owners and conservatives.

 

[Kutnupe14]

I wear Wranglers...period.
At least they don't stick their thumb in the eye of gun owners and conservatives.

You may have to go pantless like the rest of us.... the company that owns Wrangler also owns: Vans, Timberland, Nautica, and Rock and Republic.

 

[oldpink]

You may have to go pantless like the rest of us.... the company that owns Wrangler also owns: Vans, Timberland, Nautica, and Rock and Republic.

But I don't want​ to be BigTanker!

 

[rob63]

You may have to go pantless like the rest of us.... the company that owns Wrangler also owns: Vans, Timberland, Nautica, and Rock and Republic.

I never realized that the whole LT6 pantless thing was a protest, I just thought they couldn't find anything that fit.

 

[seedubs1]

Sante Maria those are expensive. I don't think I've ever paid more than $20 for a pair of jeans.

Levi's are sissy pants. Real men wear Duluth Trading fire hose ball room jeans.

 

[Kutnupe14]

Sante Maria those are expensive. I don't think I've ever paid more than $20 for a pair of jeans.

So you haven't bought pants since the 80s?

 

[HoughMade]

You may have to go pantless like the rest of us.... the company that owns Wrangler also owns: Vans, Timberland, Nautica, and Rock and Republic.

It is "No Pants Thursday".

*No Pants Thursday: since 2007

So you haven't bought pants since the 80s?

See my post above. Rural King and Big R- jeans for under $12.99....keeping in mind I've been "off the market" since 1992 and exude a decided "dad" vibe, it just doesn't matter.

 

[lovemachine]

So you haven't bought pants since the 80s?

Wrangler jeans at Walmart run $16-$18 dolllars, depending on the "fit".

 

[Kutnupe14]

It is "No Pants Thursday".

*No Pants Thursday: since 2007

See my post above. Rural King and Big R- jeans for under $12.99....keeping in mind I've been "off the market" since 1992 and exude a decided "dad" vibe, it just doesn't matter.

Wrangler jeans at Walmart run $16-$18 dolllars, depending on the "fit".

My belief is that these low cost britches are of suspect quality. I want a torture test.

 

[seedubs1]

I think the other posters above covered it. Be a smart shopper. Don't buy at fancy pants (pun intended) stores, and don't buy at MSRP. Pretty sure I could walk over to TJ Maxx and find some name brand jeans for under $20 any day of the year. Rural King has some heavy duty jeans for work wear for under $20 all day every day.

The less I spend on jeans, the more I can spend on guns

So you haven't bought pants since the 80s?

 

[lovemachine]

My belief is that these low cost britches are of suspect quality. I want a torture test.

I have jeans bought from Walmart that I paid $16 for that have lasted for 3+ years. They are my work jeans, so they have been tortured quite a bit.

I have some nicer jeans from Levi, carhartt and some "higher end" wranglers. The $16 jeans don't have the same quality, but they last and are great for work jeans.

 

[HoughMade]

My belief is that these low cost britches are of suspect quality. I want a torture test.

I wear jeans maybe one day a week (Saturday)...so I suppose with my light usage, it's not a real torture test.

 

[seedubs1]

I've had my $18 Seven jeans from TJ Maxx for 8 years. Still wear them daily. $2.25 per year.....can't beat that with a stick.

My belief is that these low cost britches are of suspect quality. I want a torture test.

 

[AndersonIN]

Levi's has chosen their preferred demographic. Remember a year or two or three ago, they began catering to the lefty/millenial/ types. I wish I could remember that slogan they had in those commercials.

With this specific clientele Levi doesn't have to use that extra material for the crotch area in their men's jeans and can save the money!

 

[AndersonIN]

Wrangler jeans at Walmart run $16-$18 dolllars, depending on the "fit".

Are they cheaper if they don't fit??? LOL

 

[Thor]

Last jeans I bough were from Texas Jeans, 100% made in the USA. Denim, thread, rivets, zippers...good quality product. texasjeans.com

 

[indiucky]

Demographic? You means the Levis mad Germans? You could pack a suitcase of Levis, fly to Berlin, sell them, and you could play for your trip.

Same in Argentina...Wife's cousin was visiting and I gave her a couple of pair of old, and I mean old, holey Levis I had....She started getting excited and talking in Spanish and hugged me...I asked the wife "What's up? Does she like them that much?" and the wife said "No...She will sell them in her store for big bucks.." I said "They are wore out..." and she said, "Even better..."