What I don't understand is why, if online pricing is getting more business, they don't all do it? There is a Bud's gun shop in Lexington, KY, isn't there?. Are their in-store prices the same as their online ones? I can't imagine they are different. Whining over a more lucerative business model (drop & ship) just ain't Capitalism, it's whining. I'm willing to learn. Teach me. I know the customer service argument, and it certainly valid, but what's it worth? 5%, 10%?