I used to like Wright brand but it's so darned expensive because it has a cult-following. I quit buying it because their package got VERY deceptive; they would fill a package with very fatty bacon then place a couple slices of very meaty bacon on each of the viewing windows in the package. IMHO, screw them and their greedy marketing practices. For a nearly equally delicious bacon and no greedy marketing practices, as well as MUCH lower price-point I like the Hormel Black Label. It's thick, perfectly tasty, and I can get it for less than $3/lb
I've tried Wright brand and wasn't really impressed.
Fresh Thyme, Pepper, Apple, or Plain. Pricey But on sale on a regular basis as low as 1.99 lb.
Fresh Thyme is my favorite non-butcher shop bacon, especially the Applewood. The local FT in Greenwood always has it competitively priced to super market bacons and as mentioned it is frequently on sale. FT's sausage isn't quite as terrible as the other brands of sausage I can get locally either when I have a craving for it either.