And just feeding grass or grass hay should be cheaper than the cost of grain, yet consumers have been convinced it is better. But in all my years of meat shopping I never had a mommy take the steak I was waiting for, they always took the pretty all red one, I wanted the marbled one.The real scam is convincing people that grass fed beef...with less marbled fat is somehow better. In fact, that pretty much goes for any "lean" beef.