What you cannot measure with Dick's, is how their sales overall are effected by their running off the 2A crowd. We don't just not shop there for their absence of guns, we refuse to buy anything there.
Even the self centered among us, who would put sale price ahead of ALL gun owners better interests, have come around to discover no sale pricing is worth supporting this anti-gun business.
I wouldn't disagree with this however just an observation I know a kit of tough talkers (look at the ones flocking to Walmart on this months ammo crisis for 22's)
But a lot of those tough talkera have Wives that dont give 2 craps about a 2A thing and Kids need sports stuff that's where Mom and kids are going "With Dads Money"