Having worked my entire life in manufacturing I'm having a hard time understanding modern companies making "woke" marketing decisions. I can't believe that there are so many customers that are "woke" or use some sort of "woke rating" given to them by the internet to make buying decisions. There's going to some for sure and companies don't want to lose those buyers, but it seems like they are chasing away others.
I've seen executives make stupid decisions for selfish reasons over the years, but demeaning one group to court a smaller one just seems crazy.
I've seen executives make stupid decisions for selfish reasons over the years, but demeaning one group to court a smaller one just seems crazy.