I usually glance through it on the stand, but only buy maybe one or two issues a year (like when the "Treasury" compilations come out). The ads don't change very often, and most of the articles are of little interest to me.
I have a subscription that I'm going to let run out and not renew. The ads are very redundant and there isn't that much in terms of editorial content. I do enjoy reading it, but not enough to subscribe to it anymore.
I subscribe, but I'm not renewing. It's mostly ads. I'll pick up an issue from the bookstore, but my wife complains about having to pick up my magazines all the time. I don't know what she's complaining about I only subscribe to:
Guns and Ammo
Shooting Times
American Rifleman
Handguns
American Handgunner
Shooting Illustrated
Shotgun News
Got a deal that was hard to refuse so am trying it again. Got a year of Guns and Ammo for a song as a package deal. I agree most ads are the same issue to issue but being in the business it is a reference for the latest actual pricing on firearms, not the wish list prices you see on Gun Broker and other classified forums like INGO.