I like "tactical". For me, an evil black gun enthusiast, I prefer the "tactical" look to the traditional look or the cowboy look. It is just a description and does not alway equate to being overpriced.
Tactical description helps me weed out all the chromed out, fancy wood grip $2000 1911's and target quality rifles/handguns that I have no interest in. Luck for me the all black guns are usually the cheapest and I now how to take a wood furniture gun and turn it into my preferred tactical look for cheap.
Tactical has nothing to do with the appearance of something. It has to do with actual tactics. It's just a ploy to get the Mall Ninajs to wet themselves.