So far, I haven't seen anything too impressive. Hoping Budweiser will pull it out with the horses, but from what I've read online - it's not going to be very good. Keeping the faith though.
As the father of a daughter I liked the Hyundai "Find my Car' app where the kid took the guys daughter on a date and he kept showing up to ruin the date.
Also thought the Jeep commercial touting the history of the company as good. I like Chrysler's history commercials they've done the last couple years.
Other than that, only halfway paid attention to them.
Only thing that made me react positively was the super bowl babies. Not really anything in the commercial, just the thought of so many folks partying after a victory in the game is amusing.