They have taken marketing lessons from Beretta? I bet it's something so meaningless to most that they are actually embarrassed by it and thus feel the need to build suspense......sort of like Beretta does...."will change the world as we know it"....
I LOVE their revolvers, but would almost rather carry a hi-point than their semis....lol I really don't have any experience with the semis but can only assume they are over built (like a brick outhouse) the same way they overbuild their wheel guns. It's not a bad thing really. I'm confident that I couldn't possibly ever hurt or wear out my sp101.
I love Rugers cause they work! I could drop money on a 1911 that will need "tinkering" to work reliably or spend it on a Ruger that will work every time I pull the trigger out of the box.